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Product Planning

Fleece vs Softshell vs Puffer: Hunting Warmth Layers

A cold-weather hunting line is rarely one jacket. It is a system: a layer that insulates, a layer that blocks wind, and a layer that packs small. Fleece, softshell and puffer jackets are the three building blocks, and a new brand's first mistake is usually trying to make one garment do all three jobs.

Fleece — Quiet Insulation

Fleece traps warm air in a soft pile, dries quickly and, importantly for hunters, is quiet. It does not rustle when you raise a bow or shift in a stand.

Softshell — Wind and Brush Protection

Softshell is a stretch woven, often bonded to a fleece-type backing. It blocks wind, resists light weather and shrugs off brush better than fleece.

Puffer — Packable Warmth

A puffer uses synthetic or down-type fill held in baffles. It gives the most warmth for its weight and packs small, which suits sitting still in a stand or blind.

Quick Comparison

LayerQuietWindPacks smallRole
FleeceVeryPoorFairMid-layer
SoftshellVeryGoodFairActive outer
PufferDepends on shellDepends on shellBestStatic warmth

Building a First Capsule

If you are starting small, the logic from our brand-start playbook applies: two or three styles, not ten. A common pairing is one fleece pullover plus one softshell or puffer jacket. Together they cover the layering range, and each can run at our minimum of 30 pieces per style per colourway, so you can test the market before committing to more.

Decide the fabric first; construction follows. The fabric guide lists the common options, and fabric consumption per garment shows how fabric choice moves the unit price. Browse the hunting apparel range for the styles we already make.

What to Tell the Factory

Planning a cold-weather hunting range?

Tell us the layers you want and your price point. We will recommend fabrics, sample in 7–10 working days and quote.

Get Free Quote →
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