In Britain, shooting is not hunting.
We build to the right brief.
Most overseas factories sell British brands an American hunting jacket with the labels changed. It is the wrong garment. A driven day is spent standing at a peg in the wet, mounting a gun forty times, then walking two hundred yards to the next drive. A US whitetail jacket is cut for sitting still in a treestand or pushing through brush. The patterns, the pocket layout and the fabric all differ, and a buyer who shoots will spot it in ten seconds. Here is the vocabulary we work in.
What we make for UK shooting brands
Every piece below is cut, sewn and finished to your pattern, your fabric choice and your label. Nothing here is stock — there is no catalogue you pick from and no other brand’s garment with your badge on it.
| Garment | Typical build | Where it sells |
|---|---|---|
| Shooting coat | Waterproof breathable membrane or waxed-look cotton, action back, storm cuffs, bellows cartridge pockets, drop-back hem, recoil patch at the shoulder | Driven days, syndicate guns, gun shops |
| Field jacket | Lighter shell or softshell, four patch pockets, corduroy collar, two-way zip under a storm flap | Countrywear, dog walking, farm shops |
| Quilted gilet | Diamond or box quilt, poly wadding or down, jersey-lined handwarmers, side adjusters | The highest volume line in most UK ranges |
| Fleece gilet and jacket | Anti-pill fleece 280-320gsm, bonded or windproof membrane options, shoulder and elbow overlays | Mid-layer, beaters, staff kit |
| Breeks | Moleskin, tweed-look woven or four-way stretch, knee buckle or tab, lined seat and knee, side adjusters | Traditional shoots, estate wear |
| Beaters smock | Heavy ripstop or waxed cotton, pullover with a half zip, single game pocket, drawcord hem | Estates, shoot captains, keeper suppliers |
| Clay shooting vest | Mesh or cotton body, leather or suede recoil pad, rubber-lined cartridge pocket, hull pouch | Clay grounds, CPSA clubs, club kit |
| Tattersall shirt | Yarn-dyed woven check, single-needle collar, two-button adjustable cuff | Countrywear ranges, shoot-day layering |
| Over-trousers | Waterproof shell, full-length side zips over boots, articulated knee, elasticated back | Wet-weather add-on, high reorder rate |
The six details that decide
whether a gun buys it twice
These are the points a British buyer inspects before anything else. Getting them right costs very little at the pattern stage and is close to impossible to retrofit once bulk is cut.
A bi-swing or pleated back panel lets the shoulder come up into the gun mount without the whole coat riding with it. Without it the garment binds at exactly the moment the customer is judging it. We build the pleat into the pattern and confirm it on the fit sample with the arms raised, not flat on a table.
Birds hear a stiff nylon shell. Brushed or peached face fabrics, laminated softshell and cotton blends all run quiet; hard-finished ripstop does not. We can supply a rustle comparison on your shortlisted fabrics before you commit, which is worth doing if the range is aimed at stalking or wildfowling as well as driven days.
A bellows pocket that will not take a boxed slab of 25 is a returned garment. We size to the cartridges the range is meant for and line the pocket in rubberised cloth so a split box does not soak through to the lining. Hull pockets get a drain eyelet.
Right-handed as standard, left as an option, or a patch on both shoulders if you would rather hold one SKU. Suede, leather or a moulded pad, stitched through to a reinforcement patch rather than to the shell alone.
Fully taped is the honest specification for a waterproof shooting coat. Critically-taped garments leak at the shoulder seam after a day of rain on a peg, and British buyers know it. If your price point needs critical taping we will say so on the spec rather than let the label overclaim.
Loden and olive greens, dark brown, tobacco, navy and muted checks. Black reads as security workwear on a shoot day and blaze orange is a North American convention, not a British one. We match to your Pantone reference and send lab dips before bulk.
The season sets the deadline,
and the season does not move
UK shooting retail is one of the most tightly seasonal trades there is. Stock that lands in November is stock that sells at a discount in February. Work backwards from these dates.
| Season | Opens | Closes | Samples approved by |
|---|---|---|---|
| Grouse | 12 August | 10 December | Mid-March |
| Partridge | 1 September | 1 February | Early April |
| Pheasant | 1 October | 1 February | End of May |
| Clays | All year | Peak Apr–Sep | January |
One number at your gate,
duty and clearance included
Pakistan is in the Enhanced Preferences tier of the UK Developing Countries Trading Scheme, where most apparel lines carry a 0% rate against the 12% UK Global Tariff. It is not automatic — the preference must be claimed on the import declaration with valid proof of origin, and we supply the origin documentation for your broker.
DDP to any UK address gives you a single landed cost with freight, clearance and duties inside it. If you would rather control the freight, FOB Sambrial is available and we provide the commercial invoice, packing list and HS codes.
Fibre composition in the English generic terms, care symbols, country of origin and your own brand wording. UK and EU allocations can run different label artwork at no extra tooling cost.
What British brands ask us first
Do you understand the difference between shooting and hunting clothing?
Can you make breeks and plus-twos?
What is your minimum order quantity?
Can you match a garment we already sell?
Do we pay import duty on clothing from Pakistan?
How long from first enquiry to stock on my shelf?
Ready to build your shooting range?
Send a sketch, a tech pack or a garment you want improved on. We reply within 24 working hours with per-piece pricing, a fabric proposal and a production plan.